Together, we can get more done to maximize your potential.

Outfit is a marketing and strategy consultancy, serving to empower business initiatives through the marketing department. We unite business plans, marketing efforts, and data to clarify objectives, capture insights, and create a clear path to continuous improvement.

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Working with us.

We collaborate with you to create custom-scope contracts, built around project deliverables or monthly retainers. Common engagements include:

    • Lead brand development from scratch or revitalize legacy brands with strategy, naming, identity, and style guides that align with business goals

    • Build and manage cross-functional marketing teams, creative partners, and content ecosystems that scale

    • Serve as an embedded CMO or head of brand, bringing alignment between vision, execution, and storytelling.

    • Build marketing strategies that support business and sales priorities, providing clarity on direction, tactics, and timing before activation

    • Lead positioning, audience segmentation, and acquisition strategies that outperform competing offerings

    • Design and oversee lifecycle programs focused on awareness, usage, and retention, with research-backed decisions and channel-specific tactics

    • Build intelligent drip campaigns and lifecycle journeys using tools like Pardot and custom AI agents to create efficient, high-performing programs

    • Develop and deploy GPT-powered tools and dashboards that reduce manual work and increase output across marketing functions

    • Offer consulting that brings AI into your marketing department, helping teams adopt smarter workflows, targeting, and messaging based on real-time data

    • Create launch strategies for new brands, products, or channels by sequencing awareness, conversion, and retention phases with intention

    • Turn business or sales plans into actionable marketing programs that prioritize budget, timelines, and messaging for maximum impact

    • Develop content calendars, channel strategies, and campaign playbooks that drive consistent momentum and demand

    • Define team needs, find the right talent, and build agile creative and operational support through a trusted partner network

    • Set up project and campaign management systems that improve visibility, accountability, and responsiveness for real-time progress tracking

    • Advise on team design, contractor oversight, and internal collaboration structures that help marketing departments operate at full potential

Words.

  • I was able to see firsthand the passion he has for his client's business and how to bring the right solutions to the table to help with challenges.

    Mo’Shai Gibbs, Microsoft

  • He’s the guy you can trust for honest counsel when you really need it, and he treats his clients as friends.

    Robert Bernal, Opendoor

  • AJ continually went above and beyond to help our larger team understand the client's business and other happenings in their industry that could impact our communications efforts.

    Bryan Perleberg, Best Western

  • AJ stands out as a consummate professional who values real relationships and personal integrity just as much as professional success

    Tina Miller, Arizona State University

  • He connects the dots of services and benefits faster than anyone I've ever met.

    Tyler Kurbat, Christ’s Church of the Valley

  • [AJ's] deep understanding of brand perception, positioning and how to turn that into usable, effective marketing was impressive and something our team needed.

    Britni Gallello, Basis Technologies

  • Unparalleled creativity and an innate ability to understand and navigate complex business landscapes. His strategic insights and innovative approach were instrumental in driving the success of our teams and the organization as a whole.

    Brooke Francis, ProKure Solutions

  • I believe that he often understood the big picture better than some of the executive members on our creative team, and he was also able to dig into technical implementation at a level that was unusual even for a dedicated specialist.

    Jacob Cotton, Remesh

  • He led the team’s branding, marketing, and communications successfully, created and executed a full corporate revamp effort, all while increasing company morale and relationships.

    Kristin Quiel, CORE Group Restoration

About.

I’ve been a marketing leader for 15 years for ad agencies, in-house marketing teams, and as a consultant. Outfit was created to leverage this experience to work with good people, who care to do good work, in order to generate goodness for society.

That work has included enterprise, product, brand, compliance, and content marketing across B2B and B2C sectors. My experience spans Fortune 500 clients, startups, and mission-driven organizations in industries ranging from renewable energy and economic development to sports, architecture, and public services. I’ve also led strategy for companies in tech, indoor agriculture, industrial manufacturing, and alternative medicine; always focused on defining purpose and building the plans to deliver on it.

I live in Tempe, Arizona, with my wife, our two kids, and the world’s best bulldog. When I’m not working, you’ll usually find me writing, reading, traveling, golfing, or protecting slow moments with the people I love most.

It could be as simple as that. A quick call, a coffee, a beer. I’d be happy to make the time for you, if any of this copy about who I am and what Outfit does relates to your business or marketing needs. Fill out the form and let’s talk.

Let’s Talk.