Meaningful strategy requires meaningful inputs. If you’re looking to know more from your audience, competition, market trends, and brand impact, let’s assure you are set up to optimize how you are taking in data and how it’s being organized and used. Here are a few deliverables for your strategic infrastructure that I can create for you.

Ensure your marketing strategy is data-driven. Enhance your data collection methodologies, interconnectivity and automation.

• Core insights defining

• Insight capture methodology or optimization

• Data interconnectivity

• Analysis and automation

Clearly define who your brand is for, how they are reached, and how they should respond to you.

• Persona development

• Segmentation

• Customer Journey mapping

• Lead scoring, MQL/SQL

Establish an approach to internal evolution and understanding.

• Market research and analysis

• Brand and product saturation

• Competitive analysis and monitoring

• Staff education programs and cadence

Consistently own and empower who you are in service to others.

• Messaging standards

• Design standards

• Compliance standards

Establish end-to-end visibility on your marketing efforts and outcomes.

• Brand health reports

• Campaign health reports